Who does not like wine? How often do you long for that first sip on the couch after a hard day's work? But, unfortunately, you still have to drive home."
Wine is hip. Innovation and design are trendy! VINOOS by AMS develops edible wine in the form of real WINE gums. The range currently consists of: a white Chardonnay, a German Riesling, a Rosé, and a red Merlot WINE gum.
The Real WINE gum isn't a candy for children, but an "adult luxury happiness”. It's suitable for vegetarians and it's gluten, fat, nuts, gelatin, and lactose free. It also contains no artificial colors. In short, it is healthy and delicious! This meets the requirements of consumers in the field of health, as well as the demands placed by the government.
The Real WINE Gum came into existence through an art school experiment. Mireille Reuling is a conceptual designer (3D and New Media) based in Amsterdam. In 2012 she developed a 3D art installation: The Wine Xperience. With this she tried to recreate the feeling of that first sip of wine, without actually drinking it. Spectators were undergoing an experience in which all of their senses were stimulated, with wine as its main component. For this installation the visual arts, theater, food & drinks, and entrepreneurship inspired her. The Real WINE Gum is the manifestation of the ‘taste’ category of this installation.
Principals of The Wine Xperience are:
1. Her fascination for the authenticity of wine, its traditions, and its universal relevance.